How Does Ocrion Help Out Organizations for Higher ROI?
Organizations in consumer products industry run trade promotions that don’t result in expected outcome due to various reasons.
They try and try again to find out the best way to reach the planned ROI. Ocrion can help out organizations to improve the efficiency in trade promotions.
According to surveys, experts highlight the below bullets while planning a trade promotion, and let us see how Ocrion can help them:
Use premium brands to generate traffic and create value for the customers while improving promotions for weaker brands. Ocrion helps organizations to find out the best mathching SKUs while planning a trade promotion. It gives deep and actionable insights into promotion activities for organizations.
Exclude the categories if it has a higher market share: Organizations have premium brands, and consumers will buy them anyway. Focus on SKU level or exclude those categories where it has higher market share. Ocrion provides full visibility in entire product dimensions of organization and it supports exclusion of lower level categories while defining the promotion is done on higher level.
Monitor every step. Organizations should make a thorough analyses prior to scheduling the activity by checking the existing open activities or settlements waiting for approval. Ocrion provides 360 degree of any account with the help of dashboard and reporting capabilities.
Budget allocation among trade marketing and sales team in a collaborative environment. Use inserts or in-store display while running off-invoice discounts. Organizations usually don’t like breaking down the activities due to difficulty of budget allocation. Regular business case; sales team wants to apply sell-in rebate discount from their yearly agreement whereas trade marketing department is requested to reimburse the in-store displays. Both trade marketing and sales team can work collaboratively at Ocrion to process the trade promotion activity. Sales team informs Trade Marketing about how much it will cost to put an in-store display. Trade marketing department approves his share of cost by checking the planned uplift volume.
Show the history. Organizations should consider the pros and cons of deep discounts by running what if scenarios. Ocrion draws user attention by providing detailed analysis while defining a trade promotion. It shows the past promotions in account levels as well as product and activity type levels.
Upload external data. Organizations need syndicated data as well as actual shipment data to calculate actual ROI. Ocrion integration platform empowers organization to upload POS and direct sales data to calculate the actual performance of trade promotions. Doing this, Ocrion provides real-time analyses of ongoing promotions. In addition to that, expected claim amount gets calculated before invoice receipt.
User experience. Usability is one of the important aspects of a TPM solution to attract TPM end users especially dealing with sales teams. Ocrion uses the state-of-art technology focusing on user-experience to save time in daily operation of the organization employees. It gives opportunity for the users to display the promotions in calendar view to see the overlapping promotions if there is any. Promotion calendar shows the promotions from different angles such as calendar view by tactic, SKU, promotion itself.